On September 6th, Hyundai Motor Company will be hosting Re:Style, an upcycling fashion event showcasing the 15-piece automotive fashion collection created by Zero + Maria Cornejo using leftover materials from Hyundai car seats. The capsule collection is full of leftover leather and truly lets this material shine. As a brand, Zero + Maria Cornejo is known for making the most of natural dyes, natural silk and materials that require minimal oil as a way to conserve resources. For the project, Maria Cornejo describes that "It's about making something new and re-imagining things. Re-create, re-imagine, re-cycle," and asking "How do we get creative with less?"
At the Re:Style event, which kicks off on the first day of the 2020 S/S New York Fashion Week, guests will get to see an unlikely union between the automotive and fashion industries.
Upcycled Automotive Fashion
Hyundai Motor is Upcycling Leftover Materials Into Fashion Designs
Trend Themes
1. Upcycling Fashion - Creating fashion collections using leftover materials from other industries presents a disruptive innovation opportunity in the fashion industry.
2. Sustainable Materials - Utilizing natural and sustainable materials in fashion design can lead to disruptive innovation in the industry by promoting environmental conservation.
3. Collaborative Events - Hosting events that bring together different industries, such as automotive and fashion, provides an opportunity for disruptive innovation and cross-industry collaboration.
Industry Implications
1. Fashion - The fashion industry can explore the use of upcycled materials and sustainable practices to drive disruptive innovation and promote environmental responsibility.
2. Automotive - The automotive industry can explore partnerships with fashion designers to upcycle leftover materials and create innovative fashion collections, leading to disruptive innovation and brand differentiation.
3. Event Management - Event management professionals can explore the concept of collaborative events that bring together different industries to encourage disruptive innovation and creative thinking.