Already, eBay has introduced authentication services for highly sought-after items like sneakers, watches and handbags and now the global commerce leader is introducing authentification for trading cards. The launch of eBay's Authenticity Guarantee service for trading cards is open to single ungraded trading cards (including collectible card games, sports and non-sports) sold for $750 and up in the United States. Later in the year, eBay anticipates expanding this authentication service to include graded, autograph and patch cards sold for $250 and up.
Trading cards remains one of eBay's top categories—reaching $2 billion in transactions in the first half of 2021 alone—and this new service helps to ensure that valued transactions on the platform are backed by extra peace of mind for collectors.
Authenticated Trading Cards
eBay is Launching Authentication for Trading Cards
Trend Themes
1. Authenticated Trading Cards - Authentication services for trading cards is a new trend in the e-commerce industry, creating opportunities for companies offering the service to increase sales.
2. Expansion of Ebay's Authenticity Guarantee - Expansion of eBay's Authenticity Guarantee provides an opportunity for companies to partner with eBay to provide authentication services for graded, autograph, and patch cards, leading to increased revenue streams.
3. Rising Popularity of Trading Cards - The rising popularity of trading cards provides an opportunity for companies to enter the market and offer innovative products and services, leading to increased revenue streams.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from offering authentication services for high-value collectibles like trading cards, leading to increased consumer trust and higher transaction values.
2. Collectibles - The collectibles industry can use authentication services to provide a layer of security and validation for buyers and sellers, leading to increased sales of high-value collectibles.
3. Sports Memorabilia - The sports memorabilia industry can benefit from authentication services that increase consumer trust and help ensure the authenticity of valuable items like trading cards, leading to increased sales and revenue streams.