Li-Ning introduces its latest footwear range in the form of the AURORA Series, which shines a spotlight on the signature Gatier Boot silhouette. The designs are made for the Fall/Winter 2020 season, boasting sturdy designs to combat the weather terrains.
The specific upgrades are made in accordance to the wet and slippery elements that come with Fall and Winter. Elements including the belt and stopper on the upper offer adjustable capabilities to ensure full protection and comfort. The shoes are made in the colorway options of either black or white and have a slight contrasting accent throughout the upper. The foundation is chunky and has grippy components to round out the rest of the design.
Weatherized Sneaker Boots
Li-Ning's AURORA Series Rebuilds the Signature Gaiter Boot
Trend Themes
1. Weatherized Sneaker Boots - Opportunity for brands to create durable and weather-resistant footwear for outdoor activities during Fall and Winter.
2. Adjustable Capability - Innovation opportunity to develop footwear with adjustable features that provide customized protection and comfort.
3. Chunky and Grippy Design - Trend of creating footwear with chunky and grippy soles for enhanced stability and traction in various weather terrains.
Industry Implications
1. Footwear - Footwear industry can explore the production of weatherized sneaker boots to cater to outdoor enthusiasts during Fall and Winter.
2. Outdoor Retail - Opportunity for outdoor retail industry to offer specialized footwear options with adjustable features for a personalized fit and optimal performance.
3. Sporting Goods - Sporting goods industry can capitalize on the trend of chunky and grippy footwear design to provide athletes and outdoor enthusiasts with enhanced stability and traction.