For the playful yet sophisticated home decorator, the Aura Collection is ideal. Made of anodized aluminum to take big hula hoop forms, the fixtures can be strung from the ceiling as singles or multiples, arranged to become dramatic features in homes, restaurants and clubs.
The Jasper van Grootel design comes in three different diameters of 1 meter, 150 centimetres and 2 meters. The three standard finishes are silver, gold and black, but each Aura light can be ordered in a custom color as well. What makes these pendant lamps so appealing are their nearly minimalist circular forms with the addition of a ring of fairground-style lightbulbs installed around the inside. The Aura Collection is a coherent combination of refined design and whimsical accenting.
Carnival-Style Chandeliers
The Aura Collection Mixes a Midway Whimsicality with Modern Class
Trend Themes
1. Playful Lighting Fixtures - Opportunity for disruptive innovation by combining whimsical design elements with modern functionality in the lighting industry.
2. Customizable Pendant Lamps - Disruptive innovation opportunity to offer personalized lighting solutions for homes, restaurants, and clubs.
3. Anodized Aluminum Decor - Opportunity to disrupt the home decor industry by incorporating anodized aluminum materials into contemporary designs.
Industry Implications
1. Lighting - Opportunity for disruptive innovation in the lighting industry by creating unconventional chandelier designs.
2. Interior Design - Disruptive innovation opportunity to incorporate whimsical and unique design elements into interior spaces.
3. Home Decor - Opportunity to disrupt the home decor industry by offering customizable and playful lighting fixtures.