Cactus Rose, Peppermint Watermelon and Lavender Cucumber are some of the sparkling water flavors that are available from Aura Bora but there are even more choices available to the brand's most loyal fans. The brand boasts its own secret menu that's only shared with its most loyal email subscribers. This means of building both intrigue and loyalty inspires people to move and get on the list so that they don't miss out on another eccentric flavor from the brand.
Those who subscribe to the email list get to earn points for certain actions, such as purchasing products, and as they do so, they graduate from Seedling to Flower to Bouquet, which ultimately provides access to free shipping on all orders.
Real herbs, fruits and flowers are what give the sparkling water beverages from Aura Bora their unique and refreshing tastes, and all without sugar, calories and sodium.
Sparkling Water Secret Menus
Aura Bora's Secret Menu is Only Sent to Loyal Email Subscribers
Trend Themes
1. Secret Menus for Loyal Fans - Brands can increase loyalty and build intrigue by offering secret menus exclusively to their most dedicated email subscribers.
2. Reward-based Loyalty Programs - Reward-based loyalty programs that incentivize actions such as purchasing products can successfully increase customer engagement and loyalty.
3. Natural and Healthy Alternative Beverages - Sparking water beverages made with real herbs, fruits and flowers, without added sugar, calories and sodium, are becoming increasingly popular as a healthy and refreshing alternative.
Industry Implications
1. Beverage Industry - Beverage companies can explore creating unique and healthy sparking water products that incorporate natural flavors and ingredients.
2. Hospitality Industry - Hotels and restaurants can look into offering secret menus exclusively to their loyal customers as a way to increase brand loyalty and build intrigue.
3. Retail Industry - Retailers can implement reward-based loyalty programs to increase customer engagement and incentivize purchases.