Lush Cosmetics recently opened its first entirely package-free "Naked" store in Milan and along with trying out the experimental store format, the beauty care brand is also testing out the integration of an augmented reality product app.
'Lush Lens' is a mobile app that combines the power of artificial intelligence and product recognition to make it possible for consumers to scan the in-store package-free goods for more information. Rather than relying on consumers to make a download, the store provides a number of Fairphone devices loaded with the app. In the future, the app is set to be available for consumer download.
As well as this new concept store doing away with packaging, this AR app also has the potential to reduce the need for signage and create an engaging way for consumers to discover ingredient lists and more.
AR Product Discovery Apps
Lush's 'Lush Lens' is an Augmented Reality Product App
Trend Themes
1. Augmented Reality Product Apps - The integration of AR product apps allows consumers to scan and gather information about products in an engaging and interactive way.
2. Package-free Store Formats - Package-free stores are a disruptive innovation opportunity that aims to reduce waste and promote sustainability in the retail industry.
3. Artificial Intelligence in Retail - The use of AI and product recognition technology enables seamless information access and personalized experiences for consumers.
Industry Implications
1. Beauty Care - The beauty care industry can benefit from the integration of AR product apps to enhance product discovery and customer experience.
2. Retail - Package-free store formats present an opportunity for retailers to differentiate themselves, reduce waste, and appeal to eco-conscious consumers.
3. Technology - The combination of AI and AR technologies in retail enhances the potential for disruptive innovation and improved customer engagement.