While we are pondering the social effects of being always online and the changes of content consumption habits, a generation is silently growing up -- one that finds nothing revolutionary in the convergence of media formats and intermediality. They are the ones who expect a fairytale to come alive and talk to them. This has now been made possible with QR Code Storybooks.
In this latest augmented reality and publishing project, a version of a fairytale Sesame Street fairytale targeted to three to five-year-olds was released. In the book, there are hidden videos in the form of QR codes. The children can activate the codes just as easily as they have mastered the use of touchscreen devices (before even their own parents did).
We created unique, colorful QR codes for each page of the book, with the character in the video appearing on the code itself. The codes can be read with any QR reader application. The experience can be enjoyed with almost any type of modern smartphone. The codes were applied to the book post-publishing, so this type of augmented storybook can even be created at home.
Augmented Reality Fairytales
QR Code Storybooks Are the Way of the Future
Trend Themes
1. QR Code Storybooks - QR Code Storybooks are creating a new type of interactive and immersive reading experience for young children.
2. Augmented Reality Reading - Augmented Reality in publishing is changing the way we consume books and stories, creating new opportunities for interactive and experiential reading.
3. Intermediality - The convergence of different forms of media is creating a new type of content that mixes digital and physical experiences, presenting opportunities for innovation across industries.
Industry Implications
1. Publishing - Publishing is being transformed by the use of augmented reality technology to create more immersive, interactive and engaging reading experiences, presenting opportunities for growth and engagement.
2. Education - Education is adopting augmented reality and intermediality as a way to engage children and create more dynamic and interactive learning experiences.
3. Entertainment - Augmented reality and intermediality are blurring the lines between different forms of entertainment and media, creating new opportunities for innovation and growth within the industry.