Iconic English footwear brand Dr. Martens has announced the launch of its 'Audrick' collection, a new capsule that expands the brand's platform boot silhouettes by re-engineering their soles.
The collection consists of three new boot offerings. These include reimagined versions of the '8-Eye' boot, the '3-Eye' shoe, and the 'Chelsea' boot, all of which are delivered in black 'Nappa Lux' leather. The fundamental design change, however, comes from the introduction of a new 'Quad Neoteric' sole. The aggressively designed sole consists of a two-part platform featuring a robust PCV outsole and an EVA midsole.
In addition, the new soles come equipped with a "deep cleat" design, making them significantly taller than those found with the traditional boot offerings. Finally, of course, the boots all come dressed with Dr. Marten's signature yellow stitching and heel tab.
Two-Part Platform Boots
Dr. Marten's New 'Audrick' Collection Elevates the Brand's Iconic Looks
Trend Themes
1. Re-imagined Platform Soles - Dr. Martens' 'Audrick' Collection introduces a new 'Quad Neoteric' sole that presents potential opportunities for other footwear companies to explore and update their classic designs.
2. Tall Cleated Soles - 'Audrick' collection's 'deep cleat' design creates disruptive innovation opportunities for brands aiming to enhance the appearance and experience of their chunky-platform shoes.
3. New Platform Boot Silhouettes - Dr. Martens' new 'Audrick' collection is expanding its range of platform boots with three new design offerings and similar creative innovations could unlock new opportunities for the boot industry.
Industry Implications
1. Footwear - Dr. Martens' 'Audrick' collection offers new directions for brands in the footwear market by introducing a fresh platform soles and re-engineered boot silhouettes using Nappa leather and new designs in boot soles.
2. Fashion - The recently launched 'Audrick' collection by Dr. Martens empowers the fashion industry to experiment with platform boots using fresh designs and tall cleated soles while retaining classic boot design.
3. Design - Dr. Martens' 'Audrick' collection introduces new platform boot styles and soles that present an opportunity for businesses to explore boundary-pushing designs and viable alternatives in footwear design.