This year at the CES convention, Japanese company Audio-Technica unveiled innovative wireless headphones. The 'DSR5BT' has similarities to from models that were presented in previous years, such as the 'DSR9BT and 'DSR7BT.' The latest technology stands out from the previous works through, with its ability to overpass the typical digital-to-analog converter that is needed to translate the binary information from the device into data that can transfer to the headphone drive. Audio-Technica is confident that its technology can result in a lower distorted sound and a more pure music playback. Another interesting feature that the Audio-Technica wireless headphones provide is the interior system of a push-pull driver -- consisting of two asymmetrical drivers that are parallel to one another but move in different directions.
Audio-Technica also introduced the 'SPORT70BT' and the 'SOIRT50BT,' which take on the "neckbud" setup. The exterior of the headphones provide protection from both sweat and weather, with the company stating that it "ensures the headphones can handle the toughest workouts." The battery life is promised to last up to six hours, with a feature that brings awareness to the listener's surroundings with a single tap for safer activity near traffic.
The 'ANC700BT' are the wireless headphones that have a noise-cancelling feature that promises a battery life of up to 30 hours. The headphones offer controls using both touch and swipe to adjust the volume and song adjustments.
Bluetooth Workout Headphones
Japan's Audio-Technica Took Part in CES to Unveil New Headphones
Trend Themes
1. Wireless Headphones Innovation - The ability to go beyond typical converters and advanced driver systems is a potential avenue for disruptive innovation.
2. Sport-specific Wireless Headphones - Headphone designs that are specifically engineered for workouts with features like weather protection and awareness of surroundings have potential for disruptive innovation.
3. Long Battery Life Wireless Headphones - Long battery life is a potential market driver for wireless headphones.
Industry Implications
1. Audio Technology - Innovation in headphone technology has potential for disrupting the audio industry.
2. Electronics Manufacturing - Manufacturing companies could explore new headphone designs such as sport-specific ones.
3. Fitness Wearables - The intersection of wearable fitness technology and sport-specific headphones could lead to disruptive innovation.