Digital storytelling platform 'Audible' is being introduced to a Canadian market with the launch of the audible.ca website -- a Canadian iteration of the popular audiobook service.
The Amazon-owned platform celebrated the launch of the Canadian e-store in Downtown Toronto with a series of promotional experiences, which included Elisabeth Moss, the star of the television adaptation of the 'Handmaid's Tale,' who performed a live reading of the Margaret Atwood novel. To encourage more users to subscribe to the digital service, Audible is offering consumers the opportunity to download the Handmaid's Tale, narrated by Canadian actress Claire Danes, for free.
The service, now available to a Canadian audience, offers over 30,000 titles, including Justin Trudeau's 'Common Ground,' in both English and French, which includes an introduction narrated by the Prime Minister himself. As audible.ca is curated with a Canadian audience in mind, it offers both local and global content.
Curated Audiobook Services
Audiobook Service 'Audible' Recently Launched a Canadian Iteration
Trend Themes
1. Curated Audiobook Services - Disruptive innovation opportunity: Develop a curated audiobook service that caters specifically to a niche audience, delivering specialized content.
2. Expansion of Digital Storytelling Platforms - Disruptive innovation opportunity: Create a new digital storytelling platform that offers a wide range of titles and caters to different regions.
3. Promotional Experiences for Audiobook Services - Disruptive innovation opportunity: Design interactive promotional experiences that engage users and encourage them to subscribe to audiobook services.
Industry Implications
1. Digital Media - Disruptive innovation opportunity: Integrate new technology such as virtual reality or interactive features to enhance digital media platforms.
2. Publishing - Disruptive innovation opportunity: Develop new publishing models that focus on digital audiobooks and leverage curated content for niche markets.
3. Entertainment - Disruptive innovation opportunity: Collaborate with popular television shows or movies to create unique audiobooks, combining storytelling and celebrity performances.