Experiential Tour Apps

Detour Lets You Explore Cities with Story-Based Location-Aware Audio Walks

This GPS and beacon-enabled app allows you to take location-aware audio walks. Developed by Andrew Mason, the Detour app offers a new way to experience the world by providing audio guided tours that reveal new places even in familiar cities.

The content-focused app uses story and your surroundings to help you see cities in a new light. The Detour website explains "you'll walk in other people's shoes, travel through time and find unexpected joy and intrigue in even the most common or mundane places." Enabled by your iPhone and earbuds, the audio walks can be enjoyed at your own pace, on your on time, by yourself or synced with friends.

Perfect for exploring a new area or simply experiencing home in a fresh way, this app is for people who believe in stopping to smell the roses.
Trend Themes
1. Location-aware Audio Tours - Detour app offers a new way to explore cities through location-aware audio walks.
2. Story-based Experiences - Detour app uses storytelling to provide a unique and immersive city exploration experience.
3. Personalized Travel Experiences - Detour app allows users to enjoy audio walks at their own pace and on their own time.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage location-aware audio tours to enhance the visitor experience and promote local attractions.
2. Entertainment and Media - The entertainment and media industry can incorporate story-based experiences to engage users in a novel and interactive way.
3. Technology and App Development - The technology and app development industry can explore opportunities to create personalized travel experiences using location-aware technology and storytelling.

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