The Au Pont Rouge department store in St Petersburg recently underwent a makeover that has seen the store reimagined in an ultramodern context. Boasting textured ceilings in bold teal hues and gallery-worthy merchandising of various luxury offerings, the new experience of Au Pont Rouge is designed for the modern consumer who is looking for multi-sensory engagement and entertainment while shopping in brick-and-mortar spaces.
The St Petersburg department store was overhauled by New York-based firm Architecture at Large, with the team led by chief architect Rafael de Cárdenas, who emphasized flexible non-traditional shopping spaces that can be easily reconfigured as needed. The new teal-hued space occupies the Au Pont Rouge's third and fourth floors, which recently revealed following the store's general reopening in 2015.
Modern Department Store Renewals
St Petersburg's Au Pont Rouge Recently Got a Makeover
Trend Themes
1. Multi-sensory Shopping - Creating immersive shopping experiences that engage multiple senses, such as sight and touch, can attract modern consumers.
2. Flexible Retail Spaces - Designing non-traditional shopping spaces that can be easily reconfigured allows for adaptability and constant innovation.
3. Ultramodern Store Designs - Revamping department store aesthetics with bold, contemporary designs can appeal to the modern consumer seeking unique experiences.
Industry Implications
1. Retail - The retail industry has an opportunity to create immersive shopping experiences that incorporate multiple senses to attract and engage customers.
2. Architecture - The architecture industry can leverage their expertise to design flexible retail spaces that can adapt to changing consumer needs and preferences.
3. Luxury Goods - Luxury brands can utilize ultramodern store designs to differentiate themselves and provide unique shopping experiences for their affluent clientele.