It was the teenage girl yelling, "We have a severed head over here!" that immediately grabbed my attention. Having missed the very beginning of this 16-second commercial for the famous brand of super-strong adhesive Krazy Glue compelled me track it down to see it again.
After the initial startling exclamation, you see a little girl, dressed in pink with an oddly eerie appearance, sitting on a bench which makes you think for a moment—what did she do? Out of the blue, an unruffled woman then calmly appears like a surreal superhero, with a bottle in hand, "It’s okay I’ve got Krazy Glue."
It’s amazing the effect that this TV spot produced by Joe Pistorio accomplished in such a short period of time.
DIY Severed Head Fixes
Shocking Krazy Glue Commercial
Trend Themes
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DIY Medical Solutions — The trend of DIY medical solutions is growing, evidenced by this shocking Krazy Glue commercial featuring a severed head. Innovators in this space could develop new ways for people to address medical issues at home.
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Non-traditional Advertisements — Advertisers are experimenting with shock value and unexpected visuals to gain attention, as seen in this Krazy Glue commercial featuring a severed head. Companies may be able to disrupt the advertising industry by pushing creative boundaries.
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Eerie Marketing — The eerie appearance of the little girl in pink in this Krazy Glue commercial demonstrates a trend of marketers to use unsettling imagery in advertising to grab viewers' attention. An opportunity exists for innovators to find new ways to incorporate this strategy into branding.
Industry Implications
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Medical Devices — DIY medical solutions like those featured in the Krazy Glue commercial could disrupt the medical devices industry by providing cheaper and more accessible alternatives for consumers.
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Advertising — Non-traditional advertisements like the Krazy Glue commercial that use shock value and unusual visuals could uproot traditional advertising models by sparking more consumer engagement.
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Brand Strategy — The use of eerie marketing tactics in the Krazy Glue commercial suggests a new way for brands to consider incorporating unsettling imagery into their branding strategy to stand out in a crowded market.