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The AT&T TV Streaming Service Caters to Cord Cutters

AT&T is launching a new streaming service, named AT&T TV, in order to cater to cord cutting consumers who may not be interested in conventional cable subscriptions. The AT&T TV service was initially announced last year, and now the details are being publicly released. Essentially, AT&T TV will provide much of the same content as Direct TV, however, it will be streamed through the Android Streaming-TV box.

The streaming service will cost consumers $50 each month, with a contract that lasts for two years. However, some discounts will be provided to previous AT&T customers. Overall, the streaming service will help AT&T compete with many of the major streaming services, as many younger consumers do not purchase cable subscriptions.
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Industry Implications
1. Telecommunications - Potential for disruptive innovation in the telecommunications industry with the launch of AT&T's new streaming service.
2. Entertainment - Opportunity for disruptive innovation in the entertainment industry by developing unique content for streaming services catering to cord cutting consumers.
3. Consumer Electronics - Disruptive innovation potential in the consumer electronics industry with the development of advanced Android streaming devices and accessories.

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