Although most people understand that texting while driving is dangerous, according to statistics from the AT&T 'No Text on Board' campaign, a whopping 75 percent of teenagers say they still do it and 77 percent of them claim they have also seen their own parents texting while driving.
AT&T has launched a campaign asking customers, teens in particular, to take a pledge against texting and driving. The AT&T 'No Text on Board' comprises a dedicated website where visitors can submit a pledge and also download a free app that helps to reduce texting and driving. The app will respond to texts for you if you're driving as well as send all calls to voicemail; this way, drivers aren't tempted to reply to a message or take a call. AT&T has also created a documentary, shown here, about the risks of texting and driving.
Anti-SMS Driving Campaigns
AT&T 'No Text on Board' Pledge Asks You to Stop Texting and Driving
Trend Themes
1. Anti-sms Driving Campaigns - Disruptive innovation opportunity: Develop advanced technologies and apps that can detect and block texting and driving in real-time.
2. Teen Texting While Driving - Disruptive innovation opportunity: Create educational programs and tools to change the behavior of teenagers and reduce the prevalence of texting while driving.
3. Parental Influence on Texting While Driving - Disruptive innovation opportunity: Design communication platforms and campaigns that educate parents about the dangers of texting while driving and encourage them to be role models for their children.
Industry Implications
1. Telecommunications - Disruptive innovation opportunity: Develop integrated solutions that combine mobile network capabilities with AI-driven technology to prevent texting while driving.
2. Automotive - Disruptive innovation opportunity: Incorporate sensor technology and voice-command features into vehicles to detect and prevent texting while driving.
3. Education - Disruptive innovation opportunity: Integrate anti-texting-while-driving programs into school curriculums and develop interactive tools to engage students in understanding the risks and consequences.