The Atsuro Tayama Fall/Winter 2015/2016 advertisements showcase the beauty of imperfection. In the campaign, the Japanese brand shot model Eva Herzigova who posed in a highly distressed manner for photographer Frederic Auerbach.
In his images, Auerbach captured Herzigova doubled over and clutching her face candidly. This choice of positioning broke free from patterns in the fashion world that are often informed by prim and proper snapshots.
Much like the atypical nature of the photography displayed here is the apparel itself. Exhibited in this collection is a reflective matching two piece suit, a floral print skirt and sheer fabrics. With leather additions and layered looks, shoppers will be able to pick from a diverse assortment of items.
Visibly Distressed Campaigns
The Atsuro Tayama Advertisements Feature a Distressed Herzigova
Trend Themes
1. Imperfection Aesthetics - Businesses in the fashion and photography industries can explore the use of imperfection to create unique and captivating campaigns.
2. Breaking Traditional Patterns - Fashion brands can disrupt the industry by challenging conventional fashion photography norms and opting for more candid and distressed poses.
3. Diverse Assortment - Retailers and fashion designers can embrace diversity by offering a wide range of apparel choices that cater to different styles and preferences.
Industry Implications
1. Fashion - The fashion industry can leverage imperfection aesthetics and diverse assortments to attract and engage customers.
2. Photography - Photography professionals can experiment with breaking traditional patterns in fashion photography to create visually striking and unconventional campaigns.
3. Retail - Retailers can capitalize on the trend of diverse assortments by curating a wide range of apparel options to cater to a broader customer base.