With Nike releasing a series of runners, it's only reasonable that adidas strikes back with the new 'atmos x adidas' Originals ZX8000 sneakers.
Although adidas has been busy releasing casual and basketball style footwear, their attention to runners hasn't been lost yet. A while back, the brand announced the launch of the Adizero Feather, and now they're coming out with the atmos x adidas Originals ZX8000. The sneaker has been given a vibrant touch with a bright aqua upper accented by yellow in certain areas of the sneaker. Look closer and you'll find a snakeskin pattern which actually glow in the dark; this will certainly make running at night a lot safer.
The atmos x adidas Originals ZX8000 should make a good pair of shoes for anyone looking for trainers that combine style and high performance.
Luminous Reptile Runners
Slither Your Feet into the 'atmos x adidas' Originals ZX8000
Trend Themes
1. Glow-in-the-dark Sneakers - There is an opportunity for disruptive innovation in the footwear industry to create more innovative and visually appealing sneakers that glow in the dark.
2. Runner-focused Footwear - The growing demand for performance-focused sneakers presents an opportunity for disruption in the athletic footwear industry by creating specialized running shoes that combine style and functionality.
3. Collaborative Sneaker Designs - The partnership between brands like atmos and adidas showcases the potential for disruptive innovation in the fashion industry through collaboration, bringing unique and trendy designs to the market.
Industry Implications
1. Footwear - The footwear industry has the potential for disruptive innovation by incorporating new and exciting features, such as glow-in-the-dark elements, into their designs.
2. Athletic Apparel - The demand for high-performance athletic footwear presents an opportunity for disruptive innovation in the athletic apparel industry by creating functional and stylish running shoes.
3. Fashion - The collaboration between brands in the fashion industry offers opportunities for disruptive innovation by bringing together unique and eye-catching designs that appeal to consumers.