Your entire outfit can be riddled with camoflauge if you take out a subscription on each piece of the Atmos Nike Air Max 1 Animal Pack. Atmos is a Japanese boutique who frequently collaborates with Nike. Tapping Japanese sneaker sensibilities is becoming more and more the norm with sneaker and street wear companies -- Nike’s collaboration with Atmos continues the craze.
The Atmos Nike Air Max 1 Animal Pack features two sneakers, t-shirts and hats which all bear one of two camouflage tones. There is the sandy camouflage, which also bears cheetah prints, then the more jungle-like green and black camouflage. Enthusiasts can grab matching hats and t-shirts to complete the look. And because the camouflage prints aren’t overbearing, it’s conceivable all three pieces could be worn together.
Japanese Jungle Sneakers (UPDATE)
The Atmos Nike Air Max Animal Pack Puts a Twist on Camo
Trend Themes
1. Japanese Sneaker Sensibilities - Creating collaborative collections with Japanese sneaker sensibilities presents disruptive innovation opportunities for sneaker and streetwear companies.
2. Camo-inspired Streetwear - The use of camouflage patterns in streetwear collections offers disruptive innovation opportunities for fashion brands to tap into the growing demand for unique and edgy designs.
3. Matching Hat and T-shirt Sets - The trend of offering matching hat and t-shirt sets in sneaker collaborations creates disruptive innovation opportunities for brands to provide cohesive and stylish outfits for sneaker enthusiasts.
Industry Implications
1. Sneaker and Streetwear - Sneaker and streetwear brands can benefit from creating collaborative collections with Japanese sneaker sensibilities, tapping into the demand for unique and fashionable designs.
2. Fashion - The fashion industry can embrace camo-inspired streetwear collections as a disruptive innovation opportunity to cater to the growing market of consumers seeking edgy and distinctive designs.
3. Apparel Accessories - The trend of offering matching hat and t-shirt sets in sneaker collaborations presents disruptive innovation opportunities for apparel accessory brands to provide coordinated and stylish options for fashion-forward consumers.