As part of its fun Santander’s Secret Santa stunts, this UK bank decided to give its customers a surprise at its ATM machines. The prank involved having a "special" ATM machine that the branch was in need of feedback on.
Unbeknownst to the customers, the special ATM had a person inside—Formula One driver Jenson Button. Customers were prompted to press the red on-screen "Jenson Button," which immediately caused a flap on the ATM to open, so that Button could personally hand people money. As a treat, these people were given a gift of £100, as well as a Christmas hamper delivery by Button as he came out of the machine. Since banking and money management can be a source of stress for a lot of people, this is a fantastic way to share, especially during the holiday season when spending is high.
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
Trend Themes
1. Interactive ATM Machines - Banks can incorporate technology and surprise elements to make the ATM experience more interactive and fun for customers.
2. Celebrity Endorsements for Banking Services - Banks can utilize the star power of celebrities to grab attention and attract new customers to their services.
3. Customer Experience Marketing - Brands can create memorable customer experiences that go beyond traditional advertising to build loyalty and boost brand recognition.
Industry Implications
1. Banking Industry - Banks can use interactive and surprise elements to make banking more engaging for customers, leading to increased customer satisfaction and brand loyalty.
2. Marketing Industry - Marketing agencies can help brands create memorable experiences for customers that differentiate them from competitors and build brand recognition.
3. Entertainment Industry - Celebrities can be utilized by banks to create memorable experiences for customers that generate buzz and increase brand recognition.