Nike Kichijoji in Tokyo has taken the recent running craze even further by providing personalized services for women designed by the athletic retailer. This Nike location marks the first retail space for the brand that provides female-focused consultation. The services provided are more far-reaching than simply recommending running shoes, but a more lifestyle-driven focus is practiced. This includes matching women's exercise habits with specific products, bra fittings and run clinics.
Advisors also help women by assessing their fitness goals and leading them in the right direction. This consultative service Nike is providing continues a pattern within the brand that hopes to further personalize its retail locations. This added service provided by the athletic retailer is a response to a sudden growth in running throughout Japan. The upcoming Tokyo marathon has exceeded expectations with the number of applicants constantly on the rise.
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
Trend Themes
1. Female-focused Athletic Consultation - Athletic retailers are providing personalized consultation services for women focusing on exercise habits, products, bra fittings, and run clinics.
2. Lifestyle-driven Athletic Retail - Athletic retailers are having a more lifestyle-driven focus, with personalized services that match women's exercise habits with specific products.
3. Personalized Retail Locations - Athletic retailers are continuing to further personalize retail locations with added consultative services.
Industry Implications
1. Athletic Retail - The athletic retail industry can offer personalized services, including consultations that focus on women's exercise habits, products, bra fittings and run clinics.
2. Women's Clothing and Accessories - The women's clothing and accessories industry can offer products tailored towards athletic women, with personalized consultation services for exercise habits and bra fitting.
3. Fitness and Lifestyle Services - The fitness and lifestyle service industry can offer services such as assessing fitness goals and leading clients in the right direction, with a focus on women's exercise habits.