Tiger Woods gets the Jesus treatment in a new ad for EA Sports' Tiger Woods PGA Tour video game. After a fan video was posted on YouTube calling out a glitch in the new game that permitted Tiger Woods to hit a ball while standing in the water hazard, EA Sports responded with this commercial.
In it, Tiger Woods hits a golf ball onto a lilypad in the water hazard. He calmly removes his shoes, walks over to the ball, dips his club into the water and hits the ball cleanly into the hole.
This isn't the first time a celebrity athlete has been likened to Jesus. In an upcoming musical, The Theater of Dreams, UK soccer team Manchester United is portrayed as the new religion of the masses, with superstar David Beckham at its helm.
Athletes As Religious Figures
Tiger Woods Walks on Water in EA Sports Ad
Trend Themes
1. Religious Symbolism in Advertising - Advertisers can use religious symbolism to create attention-grabbing campaigns and appeal to consumers' emotions.
2. Sports Stars as Cultural Icons - Athletes can be portrayed as cultural icons and compare them to religious figures, capturing public fascination and inspiring fan devotion.
3. Blurring the Line Between Sports and Religion - The merging of sports and religion in popular culture provides opportunities for innovative storytelling and engagement strategies.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can explore new ways to incorporate religious symbolism in campaigns to create memorable and impactful messages.
2. Entertainment and Media - The entertainment and media industry can capitalize on the fascination with sports stars and religious figures by developing content that blurs the line between the two, attracting a broad audience.
3. Sports and Recreation - The sports industry can leverage the connection between sports and religion to enhance fan engagement and create unique experiences that resonate with audiences.