Athleta has expanded its focus to encompass high-performance training with the launch of the eight-piece 'Train' collection. This new line aims to empower women during their most intense workouts by offering cutting-edge activewear engineered for optimal performance.
The collection spotlights the 'PowerMove' fabric, crafted using recycled polyester sourced from post-consumer plastic bottles. This sustainable material minimizes environmental impact while delivering exceptional performance benefits. Constructed with a fine 50-gauge double-knit machine, the 'PowerMove' fabric features an interlock construction that is lightweight, breathable, and quick-drying.
Items include the Interval Tight, Interval Stash 7/8 Tight, Interval Stash Capri, Interval Stash Short, and the Interval Jacket. The collection can be purchased online on the Athleta website, with prices ranging from 69 to 135 USD.
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Trend Themes
1. Sustainable Activewear - The 'Train' collection by Athleta features 'PowerMove' fabric made from recycled polyester, providing sustainability and high-performance benefits.
2. Optimal Performance - Athleta's new 'Train' collection offers cutting-edge activewear engineered for optimal performance during high-intensity workouts.
3. Empowering Women - Athleta's 'Train' collection aims to empower women during their most intense workouts by providing specialized activewear designed for their needs.
Industry Implications
1. Sports Apparel - The 'Train' collection by Athleta introduces innovative activewear options for athletes and sports enthusiasts looking for sustainable and high-performance apparel.
2. Fitness and Training - Athleta's new 'Train' collection caters to the fitness and training industry, offering activewear specifically designed for high-intensity workouts.
3. E-commerce - The Athleta website provides a convenient platform for customers to purchase the 'Train' collection online, showcasing the potential for growth in the e-commerce sector.