Athena Club is a one-stop shop for self-care essentials that range from skincare and menstrual care products to body care. When it comes to shaving and hair removal, the brand simplifies the process with mess-free, easy-to-use products like peel-and-place wax strips for the face and body. For ease of ongoing use, the brand offers subscription options so that a customer's supply of products can easily be replenished.
The brand's Wax Strip Kit for Body features a gentle and non-irritating solution for quickly and effectively removing short hairs with a plant-based wax blend and soothing the skin afterward with tea tree oil wipes.
The direct-to-consumer brand is now available through Target so that more consumers can access quality self-care essentials at affordable prices.
Hair Removal Subscription Kits
Athena Club Simplifies Shaving and Hair Removal Systems
Trend Themes
1. Subscription Kits - Opportunity for more brands to offer subscription-based models for self-care products
2. Plant-based Wax - Potential for innovation in using natural ingredients for hair removal products
3. Direct-to-consumer - Growing trend of DTC brands can lead to more convenient and affordable options for consumers
Industry Implications
1. Beauty - Opportunity for beauty brands to develop more eco-friendly and user-friendly hair removal products
2. E-commerce - Increasing demand for DTC products can lead to growth and innovation in the e-commerce industry
3. Retail - Retailers can expand their offerings by partnering with DTC brands or launching their own subscription-based models for self-care products