Athena Club recently launched its period subscription of premium and organic tampons. Founded by Allie Griswold and Maria Markina, its mission was to make it easier for women to conveniently have access to high-quality and affordable body care products.
The delivery service provides women the option to receive tampons at a lower cost than the market price while having the convenience aspect of delivering it your door. Both the premium and organic tampons are made from unscented cotton that is free of any bleach and dyes. The subscription box comes with 18 tampons for either $6.50 or $7.50 depending on which service you select. Consumers then have the option to choose the frequency and quantity for their boxes.
Organic Menstrual Subscription Boxes
Athena Club Makes High-Quality and Affordable Products
Trend Themes
1. Organic Menstrual Subscription Boxes - Disruptive innovation opportunity: Creating subscription services for high-quality and affordable organic menstrual products.
2. Convenient Delivery Services - Disruptive innovation opportunity: Offering delivery services for various personal care products directly to customers' doors.
3. Premium and Organic Personal Care Products - Disruptive innovation opportunity: Developing a line of premium and organic personal care products that are affordably priced.
Industry Implications
1. Subscription Box Industry - Disruptive innovation opportunity: Introducing organic menstrual subscription boxes to cater to the growing demand for sustainable and convenient period products.
2. Online Retail Industry - Disruptive innovation opportunity: Creating an online retail platform that specializes in delivering high-quality and affordable personal care products to customers' homes.
3. Personal Care Products Industry - Disruptive innovation opportunity: Expanding the range of premium and organic personal care products to meet the increasing demand for natural and sustainable options.