Atelier Jolie is the newly launched design label from Angelina Jolie and it stands out with a purpose-driven approach to fashion. There's often a significant disconnect between the people who make clothes (often laborers in factories under challenging conditions) and the consumers who purchase and wear them, resulting in a lack of awareness and empathy regarding the human and environmental impact of the fashion industry. Atelier Jolie sees the potential for this to change by offering a direct connection between clients and a network of tailors, pattern makers and artisans who will create garments out of vintage fabrics and headstock.
This sustainable, circular clothing concept is on a mission to make high fashion more accessible to the public, all the while increasing the reverence for the supply chain that makes it possible.
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Trend Themes
1. Purpose-driven Fashion - The rise of purpose-driven fashion presents an opportunity for fashion businesses to infuse social and environmental impact into their business models.
2. Sustainable Fashion - Sustainable fashion is a growing trend which presents opportunities for businesses to reduce environmental impact and reconnect with consumers who seek eco-friendly products.
3. Circular Fashion - The circular fashion model, which seeks to minimize waste and promote ethical manufacturing, presents an opportunity for innovative and sustainable business models in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace sustainable and ethical practices to reduce environmental impact and increase transparency within the supply chain.
2. Textiles - The textile industry has an opportunity to re-think supply chains to prioritize sustainable and ethical practices, and focus on materials that are eco-friendly and recycled.
3. Apparel Manufacturing - Apparel manufacturers have an opportunity to pivot to sustainable and ethical production practices in order to reduce environmental impact and create positive social change.