The Astronic Aviation Collection watches are a premium range of accessories that focus on providing wearers with access to traditionally high-end styles at a more accessible price point. The watches come in the form of the F-117 Nighthawk and the Apache-64, which are characterized by their skeletal dials that allow for a view to the internal workings. Both timepieces are inspired by their namesake aircraft and are crafted using premium materials to highlight durability in the face of everyday wear.
The Astronic Aviation Collection watches are being launched as part of a Kickstarter campaign that has options starting at $455 for the Apache and $1,299 for the Nighthawk. This speaks to the continued shift towards more cost-effective timepieces that don't skimp on luxury components.
Accessible Aircraft-Inspired Timepieces
The Astronic Aviation Collection Features Two Models
Trend Themes
1. Accessible Luxury Timepieces - The trend of creating high-end styles at more accessible prices continues to grow, presenting an opportunity for disruptive innovation in the luxury watch industry.
2. Skeletal Dial Designs - The use of open, skeletal dials in watch designs is becoming increasingly popular, presenting an opportunity for disruptive innovation in the watchmaking industry.
3. Aircraft-inspired Watch Collections - The trend of creating watch collections inspired by aircraft is becoming more prevalent, presenting an opportunity for disruptive innovation in the aviation and watchmaking industries.
Industry Implications
1. Luxury Watchmaking - The trend towards accessible luxury timepieces presents an opportunity for disruption in the luxury watchmaking industry.
2. Aviation - The trend of aircraft-inspired watch collections presents an opportunity for innovation in the aviation industry.
3. Fashion Accessories - The trend of creating unique and accessible watch designs presents an opportunity for disruption in the fashion accessories industry.