Why do luxury car makers branch out into so many different areas, and who buys their non-car products? The Aston Martin picnic basket is a handmade lunch carrier.
Designed by Robin Coleman, the Aston Martin picnic basket looks like a leather saddle. Each individual saddle takes two craftsmen 28 hours to make. It looks like a very uncomfortable thing to carry around but I guess it's meant to be placed on one of the seats of your Aston Martin.
Saddle-Shaped Lunch Bags
The Handcrafted Leather Aston Martin Picnic Basket
Trend Themes
1. Luxury Car Makers Diversification - There is an opportunity for luxury car makers to expand into different product categories outside of cars.
2. Handcrafted Luxury Goods - Handmade products with intricate craftsmanship have a market demand and can be a disruptive innovation opportunity.
3. Functional Design Aesthetics - Incorporating functional and unique design elements can create innovative and desirable products.
Industry Implications
1. Automotive - Luxury car makers can explore new avenues within the automotive industry, such as car accessories and lifestyle products.
2. Luxury Goods - The market for high-end, handcrafted luxury goods presents an opportunity for growth and innovation.
3. Home Décor - Functional and aesthetically pleasing designs can be incorporated into home décor products, creating disruptive innovation opportunities.