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The Aston Martin Neiman Marcus Costs More Than Santa's Sleigh

Chances are that the Christmas catalogs you're browsing don't contain anything like the Aston Martin Neiman Marcus. The luxury department store has teamed up with the British automaker to create a special edition Volante Volante reportedly inspired by the Prince of Wales' DB6 Volante. The Neiman Marcus Volante Vanquish is likely to steal the show when it graces the store's Christmas catalog.

The Aston Martin Neiman Marcus features an exclusive paint job and an interior covered in leather and Walnut wood. The whole package costs $46,505 more than a standard Vanquish Volante, bringing the total price to $344,500. Only 10 units will be made, and Aston Martin has already started taking orders. The Aston Martin Neiman Marcus is set to make its debut at the 2013 Los Angeles Auto Show.
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3. Premium Upgrades - Disruptive innovation opportunity: Offering customized features and materials to elevate the luxury car experience and justify higher price points.
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