Couldn't get enough of assvertising? Neither could we, and apparently, neither could these other companies and photographers. Apparently a group on Flickr has formed, dedicated entirely to this semi-crude yet highly attention-grabbing form of marketing according to Adrants.
The gallery kicks off with the Apple logo. It's an image of a girl's bum that's been desaturated, and the colour has been returned to the image in the shape of the iconic logo. Seriously, how cheeky can they get?
Check out some more assvertising featuring on Trend Hunter:
Assvertising Group on Flickr
Apple Assvertisement & More
Trend Themes
1. Assvertising - Opportunity to explore the controversial and attention-grabbing marketing strategy of using buttocks as a canvas for branding.
2. Semi-crude Marketing - Potential for brands to push boundaries and use unconventional and provocative methods to capture consumer attention.
3. Visual Branding - Innovation in creating visually impactful and memorable brand imagery, such as incorporating logos on unconventional surfaces like body parts.
Industry Implications
1. Advertising - Potential for agencies and marketers to explore new and unconventional advertising methods to break through the clutter and generate buzz.
2. Fashion - Opportunity for fashion brands to leverage shock value and controversial elements in their marketing campaigns to create a memorable brand image.
3. Digital Media - Innovation in digital media marketing strategies to create viral content that is shareable and generates engagement through shock value and unconventional approaches.