The ASSK Fall/Winter 2014 collection was inspired by a survivalist mentality. The unisex streetwear brand is the brainchild of Australian team Agatha Kowalewski and Sarah Schofield.
Merriam-Webster's dictionary defines a survivalist as "a person who believes that government and society will soon fail completely and who stores food, weapons, etc., in order to be prepared to survive when that happens." But just because the apocalypse is nigh, doesn't mean you can't look good -- right? The current collection explores the collision of the "prepster" and the "survivalist" with gender-neutral pieces such as oversize coats, bomber jackets and t-shirts, skirts and shorts featuring a custom-made camouflage tree print created with artist Oliver Van Der Lugt.
The corresponding lookbook, photographed by Christelle de Castro, presents the apocalypse as a bit of a let-down: a bunch of apathetic-looking kids, waiting for something, anything to happen.
Apathetic Apocalyptic Lookbooks
The ASSK Fall/Winter Lookbook is Dying to Survive
Trend Themes
1. Survivalist Streetwear - Opportunity for fashion brands to explore gender-neutral designs and custom-made prints inspired by survivalist attitudes.
2. Prepster-survivalist Fusion - Incorporating elements of preppy fashion with survivalist aesthetics creates a unique style for clothing brands.
3. Apocalyptic Apathy - Exploring the concept of apathy in post-apocalyptic fashion lookbooks adds a new dimension to the genre.
Industry Implications
1. Fashion - Fashion brands can tap into the survivalist mentality and create streetwear collections inspired by the upcoming apocalypse.
2. Photography - Photographers can experiment with capturing apathetic expressions and mixing them with elements of the apocalypse in their lookbooks.
3. Art - Artists can collaborate with fashion brands to create custom-made prints and graphics that reflect the apathetic nature of post-apocalyptic scenarios.