London-based fashion label ASSID recently launched its collection for the Spring/Summer 2019 season and it is complete in a plethora of captivating graphics. It latches onto consumer's attention with vibrant hues and questionable graphics that are designed from an artistic psychedelic angle. The label often surrounds the idea of pop art aesthetics and controversial provocative images.
This thematic visual decorates silhouettes such as hoodies, short and long sleeve tees, and sweaters. Some slogans include "Expen$$ice $$HIT," "Zero Effort," and "ASSID... STONED AGAIN." These take the capsule towards a more playful perspective as well. The lookbook features graffiti backdrops and relaxed elements informed with models laid out on a couch. To accompany the apparel are a selection of playful stickers that follow the same vibrant theme.
Psychedelic Colorful Streetwear Capsules
ASSID's SS19 Capsule Boasts a Plethora of Trippy Graphics
Trend Themes
1. Psychedelic Streetwear - Opportunity for brands to tap into the growing popularity of psychedelic and trippy graphics in streetwear to target bold and fearless consumers.
2. Pop Art Aesthetics - Opportunity for businesses to infuse pop art into their branding and marketing strategies to catch the attention of younger audiences who value authenticity and creativity.
3. Playful Slogans and Graphics - Opportunity for brands to incorporate humor and satire into their messaging to stand out in a crowded market and appeal to consumers who appreciate irreverent and edgy content.
Industry Implications
1. Fashion - Innovative streetwear brands can leverage the growing demand for bold and unconventional designs to differentiate themselves and attract a loyal following.
2. Marketing and Advertising - Pop art-inspired visuals and messaging can help companies create memorable and engaging marketing campaigns that resonate with younger audiences who have a strong social media presence.
3. Sticker and Merchandise Production - The popularity of playful and eye-catching graphics presents an opportunity for companies specializing in stickers and other merchandise to expand their offerings and appeal to a wider customer base.