The ASOS Urban Tour in Tokyo video may be one of the best marketing campaigns I’ve seen for a fashion brand.
The ASOS Urban Tour in Tokyo is one of the many videos that the brand is releasing to promote their first-ever Menswear Collection. This segment in particular takes audiences to the Land of the Rising Sun for an impressive acapella set by a group of Japanese beatboxers. What makes it even more interesting is that the troop performs traditional Japanese song ‘Sakura Sakura’ with a hip hop twist. The crew rips it up with backup vocals, scratches and beats that almost sounds as if a real turntable is operating the entire set.
In addition to Tokyo, ASOS has also released videos for Paris and London that are worth checking out.
Beatboxing Fashion Promos
The ASOS Urban Tour in Tokyo Promotes New Collections Through Acapella
Trend Themes
1. Fashion Marketing Campaigns - Disruptive innovation opportunity: Explore creative ways to use unconventional forms of entertainment, such as beatboxing, to promote fashion brands.
2. Cross-cultural Collaborations - Disruptive innovation opportunity: Encourage collaborations between different cultures and art forms to create compelling and unique content for brand promotion.
3. Blending Traditional and Contemporary Music - Disruptive innovation opportunity: Combine elements of traditional and modern music genres to create innovative and captivating musical performances.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology and diverse cultural influences into fashion events and campaigns to create engaging and memorable experiences.
2. Entertainment - Disruptive innovation opportunity: Explore new forms of entertainment, such as acapella performances, as a means of captivating audiences and promoting brands.
3. Music - Disruptive innovation opportunity: Experiment with different musical genres and techniques to create fresh and exciting compositions that appeal to a wide audience.