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The ASICS 'METARIDE AMU' by Kengo Kuma is Lightweight and Comfy

The ASICS 'METARIDE AMU' sneaker has been created in collaboration with Japanese architect Kengo Kuma as a shoe design that takes an artistic approach to sports footwear. The sneaker features a series of fabric strips wrapped around the body of the shoe that draws a comparison to Yatara bamboo weaving techniques. This creates a somewhat chaotic look, but actually works to keep the foot securely in place and supported at all times during wear to make the sneakers ideal for demanding activities.

The ASICS 'METARIDE AMU' sneaker features a brown midsole that's made from Flytefoam, which makes use of cellulose nanofiber to put a focus on strength, durability and an eco-friendly design. This also helps to create a visual break in the aesthetic of the footwear to make it a modern option for athletes and the style-conscious.
Trend Themes
1. Artistic Sports Footwear - Disruptive innovation opportunity: Explore collaborations with artists and designers to create unique and visually striking sports footwear.
2. Eco-friendly Shoe Designs - Disruptive innovation opportunity: Develop sustainable materials and manufacturing processes to create environmentally friendly footwear options.
3. Integration of Traditional Techniques - Disruptive innovation opportunity: Combine traditional craftsmanship and contemporary design to create sneakers that offer a unique and culturally-inspired aesthetic.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity: Incorporate innovative materials and fabrication techniques into sporting goods to enhance performance and comfort.
2. Fashion - Disruptive innovation opportunity: Merge fashion and technology in the creation of stylish and functional footwear that caters to the needs of consumers.
3. Art and Design - Disruptive innovation opportunity: Collaborate with artists and designers to bridge the gap between art, design, and practical product creation.

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