To exhibit the performance, resilience and energy-saving benefits of the ASICS GLIDERIDE technology, the company launches a running challenge that strips the boundaries that hold athletes back. Twenty-two runners were welcomed to the Bonneville Salt Flats for an event with no finish line. This unconventional feature was put in place to test the powers of mind and body, as well as to showcase the promising support that the new ASICS GLIDERIDE technology can deliver. The runners began at sunrise and each individual was advised an optimal pace for maintenance by a team of experts.
This is not the first time ASICS has decided to push the boundaries of the athlete to showcase both its product, as well as the resiliency and dedication that can be found in the human spirit.
Boundary-Pushing Running Challenges
This Running Event Spotlights the ASICS GLIDERIDE Technology
Trend Themes
1. Unconventional Endurance Challenges - Creating events with no traditional finish line challenges athletes to push beyond their limits and showcase the capabilities of new technologies.
2. Energy-saving Athletic Technology - Developing new technologies that promote energy-saving and improved performance in athletes is essential in the competitive athletic industry.
3. Mind-body Connection Training - Emphasizing training techniques that enhance the mind-body connection can improve athletic performance and lead to new advancements in performance technology.
Industry Implications
1. Athletic Apparel - Developing apparel that integrates innovative technologies to enhance athletic performance and energy efficiency can lead to competitive advantages in the industry.
2. Sports Equipment - Designing and manufacturing sports equipment that improves energy efficiency and reduces injury can revolutionize the athletic industry and improve athlete performance.
3. Athletic Training and Coaching - Training and coaching techniques that emphasize the mind-body connection can lead to breakthroughs in athletic performance and the development of new technologies and training programs.