ASICS and Doublet are the latest two forces to work together and the two present a pair of sneakers for the season this time around. It was unveiled in a light brown colorway palette reminiscent of a cup of cappuccino and it is defined by its technicalities. It was first showcased to the public on the last day of Paris Fashion Week men's during Doublet's FW24 show.
The shoe is resting on top of the premium GEL cushioning by ASICS under the base and is detailed with bold branding emblems that can be seen wrapping around the cage-like detail and continuing at the toe box section. The dynamic sneaker model is laced up over the forefoot with ASICS branding on the tongue and has a textural detail along the sides of the shoe that continues to the midsole.
Coffee-Like Tonal Joint Footwear
ASICS and Doublet Join Forces on a New Pair of Sneakers
Trend Themes
1. Collaborative Fashion Partnerships - ASICS and Doublet join forces to create a unique pair of sneakers for the season, unveiling it during Paris Fashion Week.
2. Technical Sneaker Design - The ASICS and Doublet sneaker showcases intricate technical detailing, including bold branding emblems and textural elements.
3. Colorway Inspiration - The light brown color palette of the sneakers is reminiscent of a cup of cappuccino, adding a unique touch to the design.
Industry Implications
1. Fashion - The collaboration between ASICS and Doublet demonstrates the potential for innovation and unique design in the fashion industry.
2. Sportswear - The technical features and GEL cushioning of the ASICS and Doublet sneaker offer disruptive innovation opportunities in the sportswear industry.
3. Footwear - The collaboration showcases how colorway inspiration can be utilized to create unique and eye-catching designs in the footwear industry.