When you see a warning label on a bag of chips, it's usually in regard to how dangerously delicious or super spicy they will be—but Calbee's newest Asian snack urges caution of a different kind.
The potato chip snack is being launched in a limited edition super sour lemon and salt flavor that will only be sold through the summer. The potato chips get their extreme flavor from the use of real lemon juice, which could mean that there could be a lot of puckered lips after snacking.
The convergence of exotic flavors and a healthy ingredient like citrus is a recipe that will appeal to consumers who are seeking adventure, as well as a new way to experience familiar grocery store fruits and vegetables.
Sour Citrus Chips
This Asian Snack from Calbee Touts an Extreme Sour Warning
Trend Themes
1. Exotic Flavors - Creating unique, exotic flavors with healthy ingredients can appeal to adventurous consumers.
2. Extreme Taste Experiences - Offering snacks with extreme and unusual flavors can create new taste experiences for consumers.
3. Limited-edition Products - Creating limited-edition products can generate demand and excitement around new flavors and product launches.
Industry Implications
1. Snack Products - Snack companies can create new and exciting flavors to appeal to foodies and adventurous consumers alike.
2. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend toward unique and exotic flavor combinations to create buzz around new product launches.
3. Citrus Industry - The use of real citrus juice in snack products creates opportunities to promote the health benefits of citrus and expand the market for citrus growers.