As part of the Coach Pups campaign, Lady Gaga's French Bulldog) better known as Miss Asia Kinney) has been named the new "face and star" of the brand for the season.
Since Miss Asia Kinney is looked after by one of the most fashionable pop stars out there, she's used to wearing the finest bedazzled dog collars and having her nails painted. Just like Lady Gaga, Asia loves the fame and being in the spotlight—apparently, she's a natural in front of the camera.
Just as Glamour Sales sought out a 'Glamdog' to be the face of its luxury brand and the Trussardi Spring and Summer 2014 campaign features a cast of Greyhound dogs showing off human apparel and accessories, this new Coach Pup will win over the hearts of many fashion fans.
Celebrity Pet Campaigns
Lady Gaga's Pet Dog Miss Asia Kinney is the New Face of Coach
Trend Themes
1. Pet Brand Campaigns - With the success of campaigns featuring celebrity pets such as Lady Gaga's French Bulldog Miss Asia Kinney, brands can leverage the popularity of famous pets to promote their products and appeal to animal lovers.
2. Pet Fashion - Pet fashion is a growing trend, with the popularity of bedazzled dog collars and custom pet clothing, there is a significant opportunity for companies to innovate and create products that cater to pet owners looking to pamper their furry friends.
3. Pet Influencers - As pets become social media celebrities, companies can leverage the reach and audience of pet influencers to promote their products and services, presenting an opportunity to reach a new market.
Industry Implications
1. Fashion - Fashion brands can partner with pet owners, influencers, or create their own pet fashion lines to cater to the growing trend of pet fashion and appeal to pet lovers.
2. Pet Industry - The pet industry can expand further by offering more diverse and luxurious products and services for pets, such as designer collars, custom grooming services, and more.
3. Advertising and Marketing - The increasing popularity of pet influencers presents an opportunity for advertising and marketing agencies to tap into a new market and grow their client base.