The Ash to Gold 2013 collection is highly structural while maintaining a basis in relaxed movement. The line offers a series of skirts, frocks, maxis and jackets. The color palette shifts from muted greys and navies to bright yellows and neon aquamarines. Several dresses are geometric, boasting bold architectural structuring. With built-up torso adornments, these frocks are somewhat futuristic. Also frequented are dual-slits, lending a sultry edge to a maxi dress. Memorable ensembles include an extreme mullet salmon top, paired with a scale gathered slit skirt and a yellow toga dress.
Ash to Gold is inspired by the power of evolving and of taking on new challenges. The company’s site reads, "From simple beginnings, comes an extraordinary existence…" Based in Brisbane, the designer has gained an international following and reputation for creative silhouettes.
Futuristic Hipster Frocks
The Ash to Gold 2013 Lookbook is Forwardly Chic
Trend Themes
1. Structural Fashion - Opportunity for disruptive innovation in clothing design by incorporating bold architectural structuring and geometric patterns.
2. Bright Color Palette - Opportunity for disruptive innovation in fashion by experimenting with vibrant yellows and neon aquamarines.
3. Relaxed Movement - Opportunity for disruptive innovation in clothing design by creating garments that maintain a basis in relaxed movement while being highly structural.
Industry Implications
1. Fashion Design - Opportunity for disruptive innovation in the fashion industry by incorporating bold architectural structuring, experimenting with vibrant colors, and creating garments that maintain a basis in relaxed movement.
2. Textile Manufacturing - Opportunity for disruptive innovation in textile manufacturing by developing new materials and techniques to achieve bold architectural structuring and vibrant colors in clothing.
3. Online Retail - Opportunity for disruptive innovation in online retail by showcasing and selling fashion items with bold architectural structuring, vibrant colors, and a basis in relaxed movement.