Modern Medieval Menswear

Asger Juel Larsen Autumn/Winter 2009 Rocks Hoods, Tunics & Mesh

We've seen a rise in medieval cues for menswear all year, so it's no surprise that this all-new lookbook shot for the Asger Juel Larsen Autumn/Winter 2009 collection follows this theme. With an array of tunics, mesh, hoods, and laced-up separates in a palette of primarily black, this line is the epitome of modern medieval menswear.

The loosely-tailored tops and pants in the Asger Juel Larsen Autumn/Winter 2009 lookbook are accessible enough for most men to adopt, but the skin-tight leather pants and laced-up tunics are perhaps best left for hipsters and fashionistos.

Trend Themes

  1. Medieval-inspired Menswear — Disruptive innovation opportunities include creating modern interpretations of medieval fashion for the contemporary male market.
  2. Loosely-tailored Tops — Disruptive innovation opportunities include designing casual, comfortable tops with a medieval aesthetic for everyday wear.
  3. Skin-tight Leather Pants — Disruptive innovation opportunities include developing innovative materials and designs for tight-fitting pants that blend medieval style with modern comfort.

Industry Implications

  1. Fashion — Disruptive innovation opportunities in the fashion industry lie in creating and marketing medieval-inspired menswear collections.
  2. Textile — Disruptive innovation opportunities in the textile industry include developing new fabrics and technologies to replicate medieval materials with modern performance properties.
  3. Retail — Disruptive innovation opportunities in the retail industry include curating and promoting collections of modern medieval menswear through online platforms and specialty stores.

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