The Asda food-to-go range is being launched at participating locations in the UK to provide shoppers with a series of globally inspired food products perfect for enjoyment anytime of day.
The range includes an array of elevated takes on classic deli-style sandwiches and salads alongside thick sub rolls, deli-style wraps, pasta dishes and 19 new snacks. The various products are focused on achieving a high-quality recipe with a low-cost price point to strike a balance for value-hungry consumers in the UK to appreciate.
Senior Manager of Asda Own Brand Joanna Johnson spoke on the Asda food-to-go range saying, "With a huge choice of on-trend flavours and variety of options, Asda’s new Food-to-go range offers customers high-quality and inspiration, at affordable price."
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Trend Themes
1. Globally-inspired Ready-to-eat Foods - The Asda food-to-go range offers customers a wide selection of globally inspired food products that are convenient and ready to eat.
2. Elevated Deli-style Sandwiches and Salads - Asda's food-to-go range includes an array of elevated takes on classic deli-style sandwiches and salads, providing a fresh and premium option for customers.
3. Affordable High-quality Food - Asda's food-to-go range focuses on providing high-quality recipes with a low-cost price point, making it an affordable option for value-conscious consumers.
Industry Implications
1. Convenience Food - The globally-inspired ready-to-eat food trend presents opportunities for the convenience food industry to offer a diverse range of quick and convenient meals for busy consumers.
2. Deli and Quick-service Restaurants - The elevated deli-style sandwiches and salads trend opens up opportunities for deli and quick-service restaurants to innovate their menus and offer more premium options to customers.
3. Retail and Supermarkets - The affordable high-quality food trend provides a chance for retail and supermarket industries to create their own ready-to-eat ranges that offer value and quality to customers.