Nike and AS Roma work together to launch the third soccer kits in preparation for the 2019/2020 season. The jersey is specifically worn by the Italian club during the continental competitions. The sportswear brand continues with the recent drop following the kits for Paris Saint-Germain, Barcelona, and more.
The most notable design language is highlighted by the retro influences and archival details that are drawn from previous designs. Some of the recognizable accents are the dark blue color palette that is drawn directly from the signature 90s Roma jersey. Additional features include the classic Giallorossi hues of gold and red that are found on the collars and the sleeves. The retro Futura logo is showcased on the chest and jacquard patterning is adorned all over.
Retro-Influenced Soccer Kits
Nike and AS Roma Introduced Its Third Kit In Preparation for 19/20
Trend Themes
1. Retro-influenced Soccer Kits - The trend of retro-influenced soccer kits presents an opportunity for sports apparel brands to tap into nostalgia and create unique designs that resonate with fans.
2. Archival Design Details - The trend of incorporating archival design details in soccer kits enables brands to pay homage to their heritage and connect with fans through a sense of nostalgia and authenticity.
3. Jacquard Patterning - The trend of using jacquard patterning in soccer kits offers an opportunity for brands to add texture and visual interest to their designs, creating a unique and high-quality product.
Industry Implications
1. Sports Apparel - The sports apparel industry can leverage the trend of retro-influenced soccer kits to innovate and create new product lines that cater to the growing demand for nostalgic sports fashion.
2. Sporting Clubs - Sporting clubs can capitalize on the trend of archival design details in soccer kits by collaborating with sports apparel brands to create limited-edition jerseys that resonate with fans and collectors.
3. Textile Manufacturing - The textile manufacturing industry can explore the trend of jacquard patterning in soccer kits to develop innovative fabric techniques and production processes that enhance the aesthetic and performance of sportswear.