A vacation is a fantastic idea in theory, but too often people waste their holidays away worrying about all of the accumulating responsibilities they've left at home. This Aruba 'Stop Time' campaign reveals a recognition for the way that the impending end to the escape comes too quickly, asserting that there is one hot destination that will help you put it all on hold.
"Aruba. One happy island," is the tagline attached to each of these prints by the LewLara/TBWA Brazilian advertising agency. The eager vacationer is presented with a way to "Stop time," in clever visual way. Using the sand on the beach to segue into the image of an hourglass, the lapsing hours and days are stoppered with flippers, an umbrella and wooden racquets in this Aruba 'Stop Time' campaign. How tantalizing.
Beachscape Hourglass Ads
This Aruba 'Stop Time' Campaign Puts a Plug in Your Stressful Life
Trend Themes
1. Vacation Stress Relief - The 'Stop Time' campaign highlights the need for vacations as a way to relieve stress and find an escape from daily responsibilities.
2. Visual Metaphors - The use of visual metaphors in advertising campaigns presents an opportunity for brands to convey complex messages in a simple and engaging way.
3. Destination Branding - Branding a destination as a place to escape from the stress of daily life offers a unique disruptive innovation opportunity for the tourism industry.
Industry Implications
1. Tourism - The 'Stop Time' campaign by Aruba presents an opportunity for the tourism industry to position themselves as a destination for stress relief and relaxation.
2. Advertising - The use of visual metaphors in the 'Stop Time' campaign by Aruba provides an opportunity for advertising agencies to differentiate their clients' campaigns and deliver a memorable message.
3. Wellness - The 'Stop Time' campaign by Aruba underscores the connection between travel and stress relief, presenting a disruptive innovation opportunity for the wellness industry to develop new travel experiences that promote relaxation and rejuvenation.