I wasn't sure if I should go with mArtketing or Artvertising, but this clever campaign from Red Bull involves branded cans transformed into artistic sculptures. The designs are incredible, the aluminum bent with precision to form elaborate figurines like the dragon, crocodile, rose, snowboarder and lobster featured in the gallery.
The Red Bull Art of Can Exhibit will run from July 11 - 26, 2008 at the Galleria in Houston, Texas.
"The Red Bull Art of Can is a nationwide hunt for creativity and is open to everyone, from fulltime artists to simply those with a creative flare. Build, scuplt, weld, glue, hammer, bend, fold, print, tape and paint, whatever!"
"Be bold! Send a message! Make a Statement," the site encourages. "Your primary material must be a Red Bull can but you will need to add plenty of imagination and creativity. Make a sculpture, a picture, a 3-D model, a mobile, a video or piece of modern art but make it beautiful, colorful, clever, amusing or outrageous."
Registration starts April 8, 2008, so if you think you can sculpt something neat out of a Red Bull can, submit it to the site.
Artvertising
Red Bull Art of Can Exhibit
Trend Themes
1. Artvertising - Opportunity for businesses to integrate art into their advertising campaigns by transforming branded products into artistic sculptures.
2. Branded Sculptures - The trend of using branded products, such as Red Bull cans, as the primary material for creating elaborate figurines, sculptures, and artworks.
3. Creative Brand Engagement - Innovative ways for brands to engage with consumers by encouraging them to create their own artworks using the brand's products and materials.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can explore artvertising as a disruptive innovation to capture attention and engage with consumers in unique ways.
2. Consumer Goods - Brands in the consumer goods industry can leverage the trend of branded sculptures to create visually-stunning products that resonate with consumers and stand out on store shelves.
3. Art and Design - The art and design industry can benefit from the trend of creative brand engagement by collaborating with brands to create art exhibitions and events that showcase consumer-created artworks using branded materials.