'Campari America' launched a new drink that is designed to be twice as potent as traditional artichoke liqueur. The original 'Cynar' recipe was developed in 1952 and derived from a mixture of herbs and artichokes. This new product is designed to mimic the taste of the original beverage, but with double the intensity and proof.
The new 'Cynar70' is made from the same herbs and plants used in the original Cynar recipe. However, the new version features double the intensity and proof of traditional artichoke liqueur. The result is a potent spirit that boasts a distinct woodsy taste. While slightly bitter, the hints of dried fruit and caramel help to balance out the different flavors.
With a higher alcohol content and a more intense flavor profile, Cynar70 is perfect for those who prefer their drinks on the stronger side.
Potent Artichoke Liqueurs
This Drink is Twice as Strong as Traditional Artichoke Liqueur
Trend Themes
1. Potent Artichoke Liqueurs - The launch of Cynar70, a twice as potent artichoke liqueur, presents opportunities for the development of more intense and high-alcohol content spirits.
2. Intensification of Flavor Profiles - The development of Cynar70, with its double intensity and distinct flavor, opens up possibilities for creating other liqueurs with intensified flavor profiles using herbs and plants.
3. Balancing Bitter with Sweet - The introduction of Cynar70, which balances a slightly bitter taste with hints of dried fruit and caramel, suggests opportunities for the creation of liqueurs that offer complex taste profiles by combining contrasting flavors.
Industry Implications
1. Liquor and Spirits - The launch of Cynar70 in the artichoke liqueur category highlights the potential for innovation in the liquor and spirits industry, particularly in terms of creating products with higher alcohol content and unique flavor profiles.
2. Beverage and Mixology - The introduction of Cynar70 presents new possibilities in the beverage and mixology industry, encouraging mixologists and bartenders to experiment with stronger and more intense liqueurs to create specialty cocktails and unique drink experiences.
3. Food and Flavorings - The development of Cynar70 showcases the potential for innovation in the food and flavorings industry, where the intensified flavors and strong profiles of artichoke liqueurs can be incorporated into various dishes and culinary creations.