The Artesian bar at The Langham, London, recently introduced a new cocktail menu called Artesian Moments that is described as "a creative interpretation of life’s most important milestones, based on analysis of what flavors and fragrances we associate with key times within our lives."
The first cocktail on the menu aims to capture "that moment when" 'It All Began,' followed by 'You Took Your First Steps,' made with ingredients like milk, banana and rum. Other cocktails aim to capture the spirit of adolescence and young adulthood, through to options like 'You Turned 30' and 'You Had Your First Kid' and 'You Finally Retired.'
When it came to capturing the essence of particular memories through flavor, Artesian created a 17-question survey, which more than 500 people responded to. Head bartender Remy Savage notes that "Our wish with Artesian Moments is to create a deeply personal menu for our guests; one that can be enjoyed collectively, but still inspire an individual memory."
Evocative Cocktail Menus
Artesian's Artesian Moments Menu Aims to Spark Memories Through Flavor
Trend Themes
1. Evocative Cocktail Menus - Cocktail bars can create deeper connections with their patrons by developing cocktail menus that aim to evoke personal memories through flavor.
2. Survey-based Menu Creation - Bars and restaurants can develop menu items by surveying their customers about their personal memories and using the data to create personalized and emotional experiences.
3. Flavor-driven Experience Design - Bars and restaurants can take a more user-centered approach to menu design by creating experiences that are based on customer memories and emotional connections to flavor.
Industry Implications
1. Hospitality - Hotels, bars and restaurants can create more memorable and personalized experiences for their patrons by developing menus with a focus on evoking personal memories through flavor.
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3. Food and Beverage - The food and beverage industry can create more engaging and personal connections with customers by designing menu items that are driven by flavor and emotional experiences.