Rather than advertising its Adobe Stock photo service in a conventional way, Adobe launched an art action figure that captures the essence of the 'Hovering Art Director.'
The hipster-inspired toy from Adobe is being launched as "the ultimate designer toy for the ad industry," and features geometric tattoos, sneakers, skinny jeans and a hand that's clutching a takeaway coffee cup. The motion-activated art action figurine speaks 19 humorous phrases that those in the industry will have heard before, including everything from "Just make it pop," to "Trust me, you’ll thank me when we’re in Cannes."
Adult-targeted art action figures are becoming quite prevalent across the collectible toy industry. Other examples include figurines modeled after painter Vincent van Gogh, the Vitruvian Man and famous marble sculptures that were created centuries ago.
Art Director Action Figures
Adobe's Art Action Figure is a Toy for Ad Industry Members
Trend Themes
1. Adult-targeted Art Action Figures - Creating collectible toys that appeal to adults in various industries, such as advertising and art.
2. Humorous Phrases and Industry References - Incorporating motion-activated figures that speak industry-related phrases, providing entertainment and relatability for professionals.
3. Cultural References in Art Action Figures - Designing action figures inspired by famous painters, sculptures, and art movements.
Industry Implications
1. Collectible Toy Industry - Developing and marketing adult-targeted art action figures as part of the collectible toy market.
2. Advertising Industry - Utilizing art action figures as a promotional tool or merchandise within the advertising industry.
3. Art and Design Industry - Creating art action figures that pay homage to famous artists and art movements, appealing to art enthusiasts and professionals.