Black Arrow Candles is a new brand producing vegan, high-quality candles free from any animal byproducts. The New Zealand company boasts a packaging scheme that will recall summer nights at the cottage and is curiously constructed from cardboard. Black Arrow Candles is loosely inspired on the imagery of Robin Hood firing arrows into the middle of tree trunks, with the packaging concept reflecting this.
Realized by the creative team at THINK Packaging, the well-executed packaging scheme speaks to a consumer interest in eco-friendly products that don't add to their personal environmental footprint.
Inspired by nature, this example of soy candle branding is targeted at the consumer with a taste for luxurious aromatics but who is also concerned with the effects of the product on both the environment and their lungs.
Sophisticated Soy Candle Branding
Black Arrow Candles Boasts an Elegant Packaging Design
Trend Themes
1. Eco-friendly Packaging - The use of cardboard packaging for candles reflects a consumer interest in eco-friendly products, presenting an opportunity for companies to explore sustainable and biodegradable packaging options.
2. Vegan Lifestyle - The rise of veganism has created a demand for vegan-friendly products like soy candles, opening up opportunities for companies to cater to the growing market of conscious consumers.
3. Nature-inspired Branding - The popularity of nature-inspired branding for soy candles appeals to consumers who seek a luxurious and sensory experience, providing an opportunity for companies to create innovative and visually appealing packaging designs.
Industry Implications
1. Home Fragrance - The home fragrance industry can explore eco-friendly packaging solutions and expand their product offerings to include vegan-friendly options to meet the increasing consumer demand for sustainable and ethical products.
2. Eco-friendly Packaging - The packaging industry can capitalize on the trend of eco-friendly packaging by developing innovative and biodegradable packaging materials and techniques for various products, including candles.
3. Sustainable Lifestyle - The sustainable lifestyle industry can incorporate nature-inspired branding and offer eco-friendly products, such as soy candles, to cater to environmentally conscious consumers looking for luxurious and sustainable options.