Once people finish their educations and get started in the workplace, opportunities to meet new friends reduce dramatically, and the Around app is positioning itself as a potential antidote to that temporal antisociality. The app gives people an easy way to meet up with other users for whatever they're interested in.
On the Around app, users specify the types of activities they want to get up to by picking from different categories. Whether its a brunch, a karaoke night, or a spin class, the app lets users pick, banking on shared interests increasing the likelihood of newfound friendships. The apps especially good for solo travelers or recent transplants, giving them a chance to branch out and make a new network.
Friendly Meet-Up Apps
The Around App Makes It Easy to Meet New People
Trend Themes
1. Connective-activities Trend - The Around app taps into the rising trend of using technology to connect people based on shared interests.
2. Socializing Solutions Trend - The app addresses the need for convenient solutions for meeting new people and making friends, particularly for individuals who have limited social opportunities.
3. Networking Apps Trend - Around app reflects the growing demand for apps that facilitate networking and socializing in various settings.
Industry Implications
1. Social Networking Industry - The app could disrupt the social networking industry by providing a more focused and efficient platform for connecting individuals based on common activities.
2. Travel and Hospitality Industry - The Around app presents an opportunity for the travel and hospitality industry to enhance the experiences of solo travelers by helping them meet and connect with like-minded individuals.
3. Workplace Networking Industry - The app could disrupt the workplace networking industry by providing professionals with a more casual and relaxed platform for meeting new people and expanding their professional network.