Cleanse with Benefits is a brand dedicated to producing lush aromatherapy soap and organic skincare.
Inspired by her grandmother's self-sufficient lifestyle on a farm in Western Australia, Cleanse with Benefits founder Hepzabeth began soap-making as a hobby. Before long, the pastime had quickly escalated to a lucrative business. Each artisan soap is made with cocoa butter, shea butter, coconut oil and Australian olive oil. In terms of aesthetics, Hepzabeth favors blooming patterns, often opting for poppies, lavender and roses, though each bar is different in style and design.
Consumers are no longer content with pampering themselves with mere luxury; instead, they are turning to hand-crafted artisan products, ensuring that no two products in a collection are the same. It is this combination of customization and luxury that is intriguing for self-indulgent consumers.
Artisan Aromatherapy Soap
Cleanse With Benefits is a Range of Luxury Soap Inspired by Nature
Trend Themes
1. Hand-crafted Artisan Products - The trend of consumers seeking unique, customizable products is disrupting the luxury soap industry, presenting an opportunity for custom-made, hand-crafted soap brands.
2. Aromatherapy Skincare - The trend of incorporating aromatherapy into skincare products opens up innovative possibilities for creating luxury soap that not only cleanses but also provides therapeutic benefits.
3. Nature-inspired Designs - The trend of using natural and floral patterns in soap design creates opportunities for luxury soap brands to differentiate themselves through visually appealing aesthetics.
Industry Implications
1. Luxury Soap - The luxury soap industry can tap into the demand for hand-crafted, customizable products and incorporate aromatherapy and nature-inspired designs for a disruptive innovation.
2. Aromatherapy Skincare - The aromatherapy skincare industry can explore the use of artisan soap with therapeutic benefits, bringing a luxurious and holistic experience to consumers.
3. Artisanal Bath and Body Products - Artisanal bath and body product brands can leverage the trend of nature-inspired designs to create visually enticing soap products that cater to the demand for unique and luxurious experiences.