The Arnie's Spiked Iced Tea and Arnie's Spiked Lemonade have been unveiled as a new product from MillerCoors that builds on the popularity of alternative libations as consumers shift away from traditional wine and beer.
Featuring 5% ABV, the canned libation is made from a base of real tea or squeezed juice, which helps each one to have a refreshingly crisp flavor profile. This makes them ideal for summertime consumption and highlights an easy drinking flavor that's perfect for casually drinking as a replacement to wine, beer, spirits or cocktails.
The Arnie's Spiked Iced Tea and Arnie's Spiked Lemonade drinks are targeted towards 25 to 34 year old Millennial consumers who are seeking out alcohol products with a different flavor profile. The drinks are being created thanks to a partnership between MillerCoors and Hornell Brewing.
Spiked Millennial-Targeted Refreshments
The New Arnie's Spiked Iced Tea and Lemonade are Tasty
Trend Themes
1. Alternative Libations - There is a growing trend of alternative libations as consumers shift away from traditional wine and beer, which presents an opportunity for businesses to create different flavored alcohol products.
2. Millennial-targeted Beverages - The Arnie's Spiked Iced Tea and Spiked Lemonade act as a new product targeting millennials who are seeking out alcohol products with a different flavor profile, which presents an opportunity for businesses to create innovative beverages targeting this demographic.
3. Canned Cocktails - The canned format makes it easy and convenient for consumers to enjoy Arnie's Spiked Iced Tea and Lemonade, which highlights an opportunity for businesses to create canned cocktails with different flavor profiles.
Industry Implications
1. Alcohol Industry - The launch of Arnie's Spiked Iced Tea and Lemonade has created a new product in the alcohol industry which targets millennials seeking different flavor profiles, which presents an opportunity for businesses to create innovative alcoholic beverages.
2. Beverage Industry - The trend of alternative libations and millennial-targeted beverages presents an innovational opportunity within the beverage industry.
3. Canned Goods Industry - The convenience of canned cocktails and the popularity of alternative libations could create an opportunity for businesses in the canned goods industry to create innovative products in this space.